I understand that the general format for having sites with multiple branches is to have a branch page per physical location and that's about it. I am wondering how do you rank for categories locally where when you operate from multiple branches.Ĭurrently our eCommerce website has location pages for every category but I know that this is now classed as doorway pages and spammy so I am in the process of sorting out our site structure. If you think it's not important tell us why not? (Why Google is wrong) I understand there is always a better use of our time, but I'd like to limit the discussion to solving this Google/ deprecation issue specifically. If you have something that works for you, please let us know.
I do feel this is important and that a better workflow could be the answer. I'm really trying to take advantage of the numerous types, attributes, etc., in structured data but I feel the more I implement, the harder it will be to update later (true of many things, of course). I'm not saying this happens every day but how does one keep up with it all? I find it inconvenient to have to modify my different clients' JSON-LD from LocalBusiness to ProfessionalService back to LocalBusiness. Unfortunately, the ProfessionalService page of states that ProfessionalService has been deprecated and many of my clients don't fit anywhere else (or if they do it's not a LocalBusiness subtype). Use the most specific LocalBusiness sub-type possible for example, Restaurant, DaySpa, HealthClub, and so on. The Local business properties section of says to:ĭefine each local business location as a LocalBusiness type.
Could someone please elaborate on the SEO effect of schema subtype deprecation? Does it even matter?
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